The final brand identity included a new logo, updated colors, legible typography, an assortment of shapes and patterns and headline treatment in order to create consistency and unity across many marketing materials:
The new logo and brand colors were used on their website (website design by Emily Chueh).
I designed a series of badges to explain the Okapi-Reusables network at a glance:
digital and print assets
Print assets were designed to standout and be quickly understood at the yearly trade show, Coffeefest in Portland, OR.
2X3' printed poster at Coffeefest
A two-sided flyer for coffee shop and cafe owners who may want to adopt Okapi's system.
Double sided 8.5X11" printed flyer for Coffeefest customers
All the different print assets were mocked up to get a sense of the size and scale of the look of the finished booth.
Booth layout at Coffeefest
One of Okapi's company values that I sought to highlight in my designs was "ease & joy".
print and digital asset
Posters designed to hang on the walls of coffee shops and cafes needed to play several roles: catch and keep attention, explain the steps succinctly, and entice customers to join the network.
8.5 X11" printed poster to hang in coffee shops and cafes
Business card sized handouts were designed to entice customers at in-person tabling events
2X3" printed card
This banner, created for a PTA as an outreach opportunity between community coffee shops and a local elementary school, was designed as a fund-raiser for the school.
2X4' vinyl printed banner
Photos taken at tabling events meant to show the community connection that is at the heart of Okapi-Reusables.
We use these in social media posts.