I used cartoon drawings for an ageless appeal and to establish an emotional connection with prospective members.
I designed all aspects of this brochure intended to increase membership.
I took the photos, wrote the copy, designed the logo, and put it all together to give a complete picture of life, for potential prospects, as a goat lover, owner, and member of this project.
Tri-fold brochure printed on 8.5X11" paper
Spot illustrations are used as print and digital assets to help make the club information more organized.
Typefaces are meant to evoke "barn life". The color palette was chosen to stand out from the parent organization (4 H) which uses a strong kelly green.
Flyers and social media posts were developed using the new brand identity.
Flyer printed on 8.5X11" paper
Formatted for instagram
I used a website builder to quickly create a website.
I made trading cards of the pygmy goats to use at the Santa Clara County Fair.
printed on cardstock 2.5X3.5"