Started in the founder’s own family home after observing his mother’s difficulty finding food ingredients for treasured dishes from her home country, Cuisala became an e-commerce platform where consumers of all types of cuisine could connect to small country-affiliated mom and pop shops in America— shops that weren’t necessarily in the position to establish their own on-line presence.
The final design uses a sunburst pattern to represent the theme of celebration.
My process began by offering 3 themes: "Something New", "Connection", and "Celebration", which was ultimately chosen to represent Cuisala's new logo.
The final design solution included a color palette that coordinated with the existing palette and a tagline to help define the brand at first glance.
The new logo was used on the website. (Website design by Alex Simeon.)
I made mock-ups to show the full potential of what could be achieved.
on stationary...
boxes...
trucks...
and stickers.
The sweatshirts were produced and sold to customers.
Here is an animation I made out of the Cuisala logo.
